The latest on communicating
in food and ag

Clearing the Confusion on Antibiotics

I was stunned to hear a mother express guilt about being “unable to afford meat that doesn’t...

Charlie Arnot, meat, consumer research, Antibiotics |

Look East Welcomes Two New Employees

Look East has added two new members to its team. Melanie Fitzpatrick joins as the Vice President...


Growing Trust and Leadership

The little girls of Daisy Troop 2160 wanted to get involved in their community, learn something...

Community Garden, growing food, kids, People and Places |

Charlie Arnot on Calming Public Trust

Over the last 50 years, there have been enough violations of public trust by all kinds of...

Charlie Arnot, consumers, communications, bias against big |

No Outrage Over "Poison" Pumpkin Lattes? Here's Why.

In 2015, high-profile food crusader Food Babe took aim at the beloved pumpkin spice latte by...

crisis communications, crisis management, fair, Father's Day, food processing, issue management, pink slime, reputation management, Magnify, Digital Intelligence, consumer research, digital ethnography |

The Impossible Taste Test

Alternative meats are no longer a thing of the future. They are now. Burger King's Impossible...

team, Meat Alternatives, media monitoring |

Donna Moenning Recipient of Honorary American FFA Degree

Donna Moenning, Look East Senior Account Manager, will be awarded with an Honorary American FFA...

Look East, team, FFA, Donna Moenning, Award |

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