look-east-blog-image.png

Blog

The latest on communicating
in food and ag

How Can the Livestock Industry Explain Difficult Decisions

Euthanasia is an unfortunate albeit necessary reality in the life of farmers. Consumers don’t...

consumers, crisis communications, food and agriculture, food processing, food system, growing food, growing trust, public relations, Roxi Beck, shared values, issue management, communications, transparency, reputation management, Animal Care, Animal Agriculture |

Staying Calm During a Crisis

In March 2020, Look East was prepared to provide an in-person crisis communication workshop for...

crisis management, growing trust, public relations, crisis prevention, reputation management, Donna Moenning, communication training, Animal Agriculture, Crisis Preparedness |

Getting the Right Digital Insights

Humans create 2.5 quintillion bytes of data each day. With that amount of information and c...

Insights, digital landscape, reputation management, Digital Intelligence, consumer research, digital ethnography, Digital Stategy, Trends |

Influencing Through Challenging Times

Marketing to the right audience with the right tone is always difficult, but today we find...

social media strategy, issue management, influencers, influencer marketing |

True Confessions of Look East Remote Workers

While this “work from home” gig is old hat for a few Look East employees, the rest of the Kansas...

People and Places, team, communications, Jana McGuire, Trends, Innovation |

5 Steps to Building a Crisis Plan

The United States’ food supply is one of the safest, most abundant and affordable in the world....

crisis communications, crisis management, crisis prevention |

Look East Wins AVA Digital Awards

Look East received two AVA Digital Awards - one gold award and one honorable mention - for work...

Best Food Facts, Award, Digital Services, Kansas Corn |

Ready to build trust?

Look East for your food and ag communications team.

Contact us