The latest on communicating
in food and ag

The Power of Shared Values

The Power of Shared Values 

Size Matters, Navigate, shared values |

How To Make A Mistake Even Worse

The Damning Bad Actor 

Size Matters, social license, transparency, reputation management |

The Unintended Consequences of Overlooking Stakeholders

You can’t always choose your stakeholders, sometimes they choose you.

Freedom to Operate, social license, trust, restoring trust, pink slime, Size Matters |

How We Influence

The Cycle of Continuous Influence and Freedom to Operate 

influence, Size Matters, Freedom to Operate, Continuous Cycle of Influence |

Unlocking Messages that Impact Your Target Audiences

In our noisy, congested world, it seems almost impossible to get consumers’ attention. 

communications, ethnography |

Ten Weeks to Build Trust: What A Look East Internship Taught Me

Growing up on a cattle ranch in northwest New Mexico, my summers consisted of helping my parents...

internship, interns, public relations |

Influencer engagement works at every scale

You know you want to engage influencers to build brand awareness or share your message. But...


Ready to build trust?

Look East for your food and ag communications team.

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