The latest on communicating
in food and ag

Charlie Arnot on Calming Public Trust

Over the last 50 years, there have been enough violations of public trust by all kinds of...

Charlie Arnot, consumers, communications, bias against big |

No Outrage Over "Poison" Pumpkin Lattes? Here's Why.

In 2015, high-profile food crusader Food Babe took aim at the beloved pumpkin spice latte by...

crisis communications, crisis management, fair, Father's Day, food processing, issue management, pink slime, reputation management, Magnify, Digital Intelligence, consumer research, digital ethnography |

The Impossible Taste Test

Alternative meats are no longer a thing of the future. They are now. Burger King's Impossible...

team, Meat Alternatives, media monitoring |

Donna Moenning Recipient of Honorary American FFA Degree

Donna Moenning, Look East Senior Account Manager, was awarded with an Honorary American FFA...

Look East, team, FFA, Donna Moenning, Award |

Table Talk with Roxi Beck

Roxi Beck spent some time with the Iowa Food & Family Project podcast. She shared her...

consumers, food system, growing trust, Roxi Beck, trust, consumer research |

Why People Think Sound Science is Fake News

Are today’s consumers denying science?

consumers, food system, growing trust, Roxi Beck, social license, Freedom to Operate, Navigate, consumer research, communication training, science communication |

Organic vs. Paid Social Media

In an increasingly digital world, social media participation is a crucial part of any business’s 

interns, social media, social media strategy, influence, digital landscape, influencer marketing, Digital Services, Digital Stategy, SEO |

Ready to build trust?

Look East for your food and ag communications team.

Contact us