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The latest on communicating
in food and ag

Can Perceptions of Animal Agriculture be Changed? Yes, They Can.

A new national poll shows most people don’t like industrial agriculture. Yet, these same...

Charlie Arnot, consumer research, Animal Care, Animal Agriculture |

Clearing the Confusion on Antibiotics

I was stunned to hear a mother express guilt about being “unable to afford meat that doesn’t...

Charlie Arnot, meat, consumer research, Antibiotics |

Charlie Arnot on Calming Public Trust

Over the last 50 years, there have been enough violations of public trust by all kinds of...

Charlie Arnot, consumers, communications, bias against big |

Fake Meat? It's a Whopper!

“It will never be more than niche.” That’s what a cattleman friend of mine recently said about...

Charlie Arnot, food, food system, issue management, communications, Meat Alternatives, consumer research |

Magnify Q&A with Charlie Arnot

Digital Insights into consumer attitudes, values, fears and motivations is now available through

Charlie Arnot, Magnify, Digital Intelligence, digital ethnography |

Ag gag laws: Why barricading the barn door doesn't help agriculture

Instead, farmers should condemn abuse and build trust with consumers.

 By: Charlie Arnot

Charlie Arnot, crisis communications, crisis management, issue management, crisis prevention, reputation management, consumer research |

Charlie Arnot Featured in Meatingplace

Charlie Arnot was featured in 2018 December issue of Meatingplace magazine. 

Charlie Arnot, team, Feature |

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