look-east-blog-image.png

Blog

The latest on communicating
in food and ag

How Can the Livestock Industry Explain Difficult Decisions

Euthanasia is an unfortunate albeit necessary reality in the life of farmers. Consumers don’t...

consumers, crisis communications, food and agriculture, food processing, food system, growing food, growing trust, public relations, Roxi Beck, shared values, issue management, communications, transparency, reputation management, Animal Care, Animal Agriculture |

5 Steps to Building a Crisis Plan

The United States’ food supply is one of the safest, most abundant and affordable in the world....

crisis communications, crisis management, crisis prevention |

No Outrage Over "Poison" Pumpkin Lattes? Here's Why.

In 2015, high-profile food crusader Food Babe took aim at the beloved pumpkin spice latte by...

crisis communications, crisis management, fair, Father's Day, food processing, issue management, pink slime, reputation management, Magnify, Digital Intelligence, consumer research, digital ethnography |

The Trust Gap is Real: We Can Help You Navigate It

We’ve heard it before. Most folks have no idea how food makes its way to their tables. There are...

crisis communications, crisis management, crisis prevention, communications, Navigate, communication training, training |

Measuring the Influence of “Corntroversy”

If you have any sort of social media presence you’ve probably been clued into the feud between ...

crisis communications, crisis management, social media, issue management, media monitoring |

Ag gag laws: Why barricading the barn door doesn't help agriculture

Instead, farmers should condemn abuse and build trust with consumers.

 By: Charlie Arnot

Charlie Arnot, crisis communications, crisis management, issue management, crisis prevention, reputation management, consumer research |

The Secret to Effective Engagement

Engagement Is Worth The Effort 

crisis communications, public relations, trust, restoring trust, shared values, social license, issue management, crisis prevention, communications, Size Matters, transparency, reputation management, Navigate |

Ready to build trust?

Look East for your food and ag communications team.

Contact us