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The latest on communicating
in food and ag

How Can the Livestock Industry Explain Difficult Decisions

Euthanasia is an unfortunate albeit necessary reality in the life of farmers. Consumers don’t...

consumers, crisis communications, food and agriculture, food processing, food system, growing food, growing trust, public relations, Roxi Beck, shared values, issue management, communications, transparency, reputation management, Animal Care, Animal Agriculture |

Influencing Through Challenging Times

Marketing to the right audience with the right tone is always difficult, but today we find...

social media strategy, issue management, influencers, influencer marketing |

No Outrage Over "Poison" Pumpkin Lattes? Here's Why.

In 2015, high-profile food crusader Food Babe took aim at the beloved pumpkin spice latte by...

crisis communications, crisis management, fair, Father's Day, food processing, issue management, pink slime, reputation management, Magnify, Digital Intelligence, consumer research, digital ethnography |

What are Consumers Saying About Meat Alternatives?

Cell-cultured meat has created some new scenarios not imagined just a few months ago – should...

Insights, issue management, branding, Meat Alternatives, Magnify, Digital Intelligence |

Fake Meat? It's a Whopper!

“It will never be more than niche.” That’s what a cattleman friend of mine recently said about...

Charlie Arnot, food, food system, issue management, communications, Meat Alternatives, consumer research |

Measuring the Influence of “Corntroversy”

If you have any sort of social media presence you’ve probably been clued into the feud between ...

crisis communications, crisis management, social media, issue management, media monitoring |

Ag gag laws: Why barricading the barn door doesn't help agriculture

Instead, farmers should condemn abuse and build trust with consumers.

 By: Charlie Arnot

Charlie Arnot, crisis communications, crisis management, issue management, crisis prevention, reputation management, consumer research |

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