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The latest on communicating
in food and ag

How Can the Livestock Industry Explain Difficult Decisions

Euthanasia is an unfortunate albeit necessary reality in the life of farmers. Consumers don’t...

consumers, crisis communications, food and agriculture, food processing, food system, growing food, growing trust, public relations, Roxi Beck, shared values, issue management, communications, transparency, reputation management, Animal Care, Animal Agriculture |

Staying Calm During a Crisis

In March 2020, Look East was prepared to provide an in-person crisis communication workshop for...

crisis management, growing trust, public relations, crisis prevention, reputation management, Donna Moenning, communication training, Animal Agriculture, Crisis Preparedness |

Getting the Right Digital Insights

Humans create 2.5 quintillion bytes of data each day. With that amount of information and c...

Insights, digital landscape, reputation management, Digital Intelligence, consumer research, digital ethnography, Digital Stategy, Trends |

No Outrage Over "Poison" Pumpkin Lattes? Here's Why.

In 2015, high-profile food crusader Food Babe took aim at the beloved pumpkin spice latte by...

crisis communications, crisis management, fair, Father's Day, food processing, issue management, pink slime, reputation management, Magnify, Digital Intelligence, consumer research, digital ethnography |

Ag gag laws: Why barricading the barn door doesn't help agriculture

Instead, farmers should condemn abuse and build trust with consumers.

 By: Charlie Arnot

Charlie Arnot, crisis communications, crisis management, issue management, crisis prevention, reputation management, consumer research |

The Secret to Effective Engagement

Engagement Is Worth The Effort 

crisis communications, public relations, trust, restoring trust, shared values, social license, issue management, crisis prevention, communications, Size Matters, transparency, reputation management, Navigate |

A Foundation of Trust

How third-party verification grows trust.

Charlie Arnot, food and agriculture, food system, growing trust, restoring trust, issue management, Size Matters, transparency, reputation management |

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